Using a direct mail automation platform can save you time, effort and resources while boosting your brand's impact. With automated workflows, you can compile data for your follow-up routines without manual intervention.
The automated direct mail system can measure the impact of your direct mail campaign, helping you to optimize your campaign. It can also find new addresses and reengage unsubscribed email subscribers. It can also integrate with other systems to gather data, improve your response rate, and increase sales.
Direct mail is an old-school marketing tactic that still yields good results when it comes to response rates. However, most businesses are not taking advantage of this marketing medium. Direct mail can be expensive, and many businesses will skimp on direct mail campaigns. Using a direct mail automation platform can ensure your mail gets to the right people, at the right time.
Automated direct mail systems can also test the copy, design, and imagery of a direct mail piece to determine how it performs. The best systems also offer multiple-page letters, portrait postcards, and landscape postcards.
A direct mail automation platform can be used to send triggered mail to customers who have not purchased in a while, or remind site visitors to visit your site. The best systems even provide a slew of digital form templates to streamline your mailings.
Inkit has a direct mail marketing automation platform that lets you build postcards, customize HTML templates, and add direct mail triggers. You can also track the effectiveness of your campaigns with real-time analytics.
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